Organic Growth Lead

Join Burny Games — a Ukrainian company that creates mobile puzzle games. Our mission is to create top-notch innovative games to challenge players' minds daily.

What makes us proud?

• In just two years, we've launched two successful mobile games worldwide: Playdoku and Colorwood Sort. We have paused some projects to focus on making our games better and helping our team improve.
• Our games have been enjoyed by over 8 million players worldwide, and we keep attracting more players.
• We've created a culture where we make decisions based on data, which helps us grow every month.
• We believe in keeping things simple, focusing on creativity, and always searching for new and effective solutions.

What are you working on?

• Genres: Puzzle, Casual
• Platforms: Mobile, iOS, Android, Social

Team size and structure?

100+ employees

We are looking for an experienced and strategic Organic Growth Lead to drive non-paid user acquisition and expand our organic reach. 

This role is ideal for someone passionate about mobile gaming and experienced in developing creative, data-driven strategies to grow organic traffic. You will be responsible for experimenting with new channels, optimizing existing strategies, and working cross-functionally with SEO, Content, PR, and Influencer marketing teams.

Key Responsibilities:

• Strategy & Execution: Develop and implement strategies to increase organic traffic and user acquisition for mobile games.
• Collaboration: Work closely with SEO, content, PR, and influencer marketing teams to optimize external resources for organic search.
• Market Analysis: Conduct competitive analysis and track industry trends to identify opportunities.
• Content & Partnerships: Lead content marketing initiatives, partnerships, and collaborations to enhance brand visibility and traffic growth.
• Innovative Growth Hacking: Identify and test unconventional channels for organic user acquisition.
• Viral Content Generation: Develop and test viral content strategies across TikTok, YouTube Shorts, Instagram Reels, and other relevant platforms.
• Community Engagement: Grow organic channels, including TikTok, YouTube, Reddit, and Discord.
• Analytics & Optimization: Define KPIs, analyze performance metrics, and optimize campaigns for maximum efficiency.
• User Funnel Optimization: Identify bottlenecks in the organic traffic funnel and implement solutions to improve conversion rates.

Our ideal candidate should have:

• 3+ years of experience in digital marketing, preferably in mobile apps or gaming.
• Deep understanding of SEO, content marketing, social media, and influencer marketing.
• Hands-on experience in mobile app growth strategies beyond ASO.
• Strong analytical skills and ability to make data-driven decisions.
• Creative thinker with a test-and-learn mindset.
• Proven ability to work with cross-functional teams [PR, ASO, analytics, content].

Preferred Skills:

• Experience working with viral content marketing and social media growth strategies.
• Strong knowledge of community-driven marketing [forums, thematic communities].
• Understanding of performance marketing and user funnel analysis.
• Ability to think outside the box and experiment with unconventional growth tactics.

What We Offer:

• 100% payment of vacations and sick leave [20 days vacation, 22 days sick leave], medical insurance.
• A team of the best professionals in the games industry.
• Flexible schedule [start of work from 8 to 11, 8 hours/day].
• L&D center with courses.
• Self-learning library, access to paid courses.
• Exciting Projects: Work on mobile game marketing with unique mechanics.
• Impactful Role: Directly influence product success through innovative growth strategies.
• Professional Growth: Opportunities to attend industry conferences, workshops, and webinars.
• Career Development: Grow within a dynamic company that values innovation.

Challenges & Expectations

• Be ready to think beyond traditional ASO and explore new organic growth channels.
• Standard solutions may not always work – expect a test-and-iterate approach.
• Be proactive in identifying new opportunities for organic traffic.

Hiring Process

1. Screening with Talent Acquisition.
2. Technical Interview with CMO.
3. Final Interview with CEO.

If you are a strategic thinker with a passion for organic growth and mobile gaming, we would love to hear from you!